So many career services and resume writing professionals talk about "personal branding" today. It is so overused and cliche at this point...I must rebel. I understand the thrust of the argument and, at a certain level, agree. However, the advice regarding personal branding within a resume typically results in a sanitized version or account that doesn't depict the true nature of the individual.
Think about it! We all have unique strengths, flaws, passions, drivers, attitudes, and motives. Your "personal brand" needs to include these elements. Most do not...they simply state how you are just like everyone else. To successfully engage your audience, you must tap into these critical areas and harness them to help communicate how you are distinguished from all others.
Maybe the problem is that most resume writers and career services professionals have it in mind that the bulk of candidates they work with will be conducting the lion's share of their job search using job boards and submitting resumes through company websites. As a result, the candidate needs to "play it safe" and take the cookie-cutter approach. I propose that you showcase what makes you, well, you! And then suggest that you take that individuality and put it to work in your job search so that you don't simply become an applicant number of one among hundreds or thousands for each job you apply to.
To develop a resume that helps to distinguish you from the rest of the competition in this tough market, go to www.ittechexec.com or call us today at (866) 755-9800 to schedule an appointment.
If you enjoyed this post, please "Like" it or "Tweet" it. Thanks so much!
No comments:
Post a Comment