So what gives?
The following infographic from the Career Advisory Board of DeVry University is interesting. Personally, I think the first item "Not Positioned Right" is a high-priority issue as it speaks to a bigger problem, which is that candidates often think they understand their audience and what matters to them when, in reality, that audience has a different set of priorities.
As we have discussed several times in this blog, understanding the needs of your target market is really at the core of both a successful job search as well as long-term career management.
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